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Marketing on the Internet |
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From: Suneel Prasher Tuesday, 1:21p.m.
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Want to know how to increase traffic to your website? Want to know how to more effectively use that traffic? Want to know the latest bleeding edge marketing techniques? If you've been in business on the internet for any length of time, you've probably been bombarded with people telling you the importance of driving traffic to your website (right before they try to sell you a service to do so). But this obsession with traffic has overshadowed an equally if not more vital aspect of any successful internet business, and that is to convert traffic into customers! Its a simple formulae, $REVENUE$ = TRAFFIC x SITE EFFECTIVENESS Increase your traffic, then you can expect to increase your revenue. Similarly, increase the effectiveness of your website in converting traffic into customers and you'll also increase revenue! The importance of this formulae did not really sink in for me personally until I head this story -
What blew me away about this story was the fact that it wasn't a fluke but the result of using a brilliant marketing strategy which dramatically increased site effectiveness. Bottom line is that is you aren't already using this or a similar approach, then you're losing money! That is not to say that driving traffic to your website is not also important. What I find distressing through is the lack of real information on how to do this effectively. You'll notice most readily available information on traffic generation has been provided by the companies that sell you traffic services. Do you think they're concerned with educating you on the best way to use their service or in convincing you to use more of their service? Call me cynical but I'm convinced that in most cases its the latter. That's why its important to find and learn from successful e-businesspeople! Think about this, who do you think knows more (and is willing to tell you more) about effectively generating and using traffic for e-business:
Now before we go any further I've got to tell you about one of the top teachers/gurus on the internet. If you haven't heard of him already I would strongly urge you to check out his site (and sign-up for his free marketing tips newsletter) before going any further - Click Here
I've told you about the importance of both traffic and site effectiveness, its now time to get into the detail -
The very first concept you need to realise is that not all traffic is equal! Think about it ... would you rather 100 visitors who have already bought a complimentary product on the internet or 1000 unqualified visitors? Let me give you an example, if you sold an ebook on fitness would you rather have 100 visitors who had just signed up for a gym membership online or 1000 visitors who were searching for 'free diet programs' on the google search engine? Do you know where you're getting visitors from and how much they're worth to you? The second concept is that if you're paying for traffic, then you need to know who much revenue that traffic is bringing in! If there is one thing I absolutely love about the internet is that you can check the effectiveness of any advertising campaign in real-time! If you set it up correctly you can know at any time how much you've spent on a campaign as well as the revenue you've earned from the traffic generated by the campaign! You can therefore keep tweaking your online advertising campaigns until they return as much as they can! I've rarely has a new advertising campaign that had great returns initially (sometimes they barely break even), but the process I use to keep improving them means that is rare for these ad campaigns to not eventually give comfortable returns. For example I have one ad campaign which was initially losing me money (spent more on traffic then I was earning) but in under a month I was able to use a process of continual improvement so that it returned 300% (i.e. for every $1 I spent on advertising I'd get $3 in revenue within the same month!). To put that in perspective, that is the equivalent of putting money in a bank account with 3600% interest/year. If you want to know more about how to drive effective traffic to your website, please check out the free newsletter provided by Corey Rudl (I believe you can also gain access to back issues of his newsletter). These are full of ideas and practical tips on internet marketing from an acknowledged expert in the field. Click Here to Check Out the Free Marketing Tips Newsletter.
INCREASE YOUR SITE EFFECTIVENESS You've worked hard to increase your traffic and get new visitors to your site. Now What? If your site is not effective, then you won't sell anything no matter how many people come to your site! On the other hand some of the most effective sites make over a million a year with only 100 visitors a day! This is one of the most critical parts of any e-business and instead of trying to overload you with information right here right now, I'd instead recommend that you sign on for the free newsletter provided at the following link so that you can gradually absorb these techniques from one of the acknowledged expert in this field - Click here for Free Newsletter If instead you want to know everything right now I'd recommend checking out the the course from Corey Rudl. This course contains the step by step process to make your website more effective and is a definite keeper. I purchased it over a year ago and still refer back to it nearly every week (and find a new nugget of useful information every time). Some of the content includes -
I hope this article has been helpful to you in getting you to think about how to make you website more effective. You may be sitting on a goldmine of opportunity but without the right knowledge and tools you may not be able to capitalise on the opportunity before someone else does! If nothing else I hope this article has opened your eyes to the wealth of information resources out there and two key pieces of knowledge $REVENUE$ = TRAFFIC x SITE EFFECTIVENESS AND Learn from successful e-businesspeople!
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